11
May
2005
|
22:45 PM
America/Los_Angeles

SiliconValleyWatcher launches ionRSS.com edited by noted blogger Richard MacManus

By Richard Koman for SiliconValleyWatcher

ion.gifNext week at the Syndicate Conference, we're launching a new blogsite called ionRSS.com to cover news, technology and the business of RSS, the media technology at the heart of the emerging Internet 2.0.

We're pleased to partner with Richard MacManus, a particularly knowledgable commentator on this subject and well known for his blog the Read/Write Web. The ionRSS.com site will share some posts with SiliconValleyWatcher, with the same focus on high quality editorial content.


We're also excited to offer an ebook called The Elementary RSS Factor [260K PDF] by Rok Hrastnik. It's based on his book "Unleash the Marketing and Publishing Power of RSS." The book site is linked from ionrss.com. We'll be featuring some of the content from that ebook on ionRSS, too.



Why a business RSS site?


Here's Richard's take on the site:



I will be exploring the myriad business possibilities for
RSS, as well as reporting on and analysing the latest RSS trends. RSS is as important to Web 2.0, the current phase of the Web, as
HTML was to Web 1.0. Together with XML, RSS is revolutionizing the way
information is published and consumed. On ionRSS I will be translating the technical merits and usage scenarios of RSS into business terms. RSS won't get far unless it's practical to use and solves real business problems.

With XML at its base, RSS is a more native platform than HTML for all manner of business information, from news and stocks to system status reports and similar microcontent. It's definitely not just about reading blogs, although many business people already realize its efficiency in scanning large amounts of text-based information. And with the incredibly rapid uptake of podcasting, it's obvious that RSS is really unparalleled for media delivery.


It's also obvious that RSS will undergo more rapid changes. Just this week we've seen controversy over announcements from Google and others that they'll support ad insertions in RSS feeds. As RSS spreads such controversies will continue. Our hope is that ionRSS will be around to cover all of the exciting developments as well as the controversies.


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