03
May
2005
|
16:18 PM
America/Los_Angeles

From paradigm shift to mashedup paradigms...Mashup is the latest and greatest Internet 2.0 manifestation

By Tom Foremski for SiliconValleyWatcher


The more I think about the term “mashup” the more I like it as a very fitting descriptor for this emerging Internet 2.0 world.


I first came across the term in clubs &mdash the music mashups. But it’s also happening in video with mashups as live performance, in New York, and in Europe. Some of the mashup video communities were very excited when I noted in a recent entry that Sony’s movie studio is considering releasing some video clips that could be used in video mashups, with different copyrights.


Here are a few Internet mashup observations, but please send us yours too:


  • The current fashion of using tags allows content to be mashed together, in contrast to folders which separate content.

  • Blogging mashes up the many formats of writing. News style gets mashed up with email style, for instance.


  • The distinctions in media communications are being mashed up: online media with online communications of all sorts.

  • Trackback unveils a mashup of different types of readers of online content. This is completely different from traditional media, which is always targeted at a specific demographic/type/job.

  • Flickriscious communities &mdash Flickriscious is what we call a quality that provides for spontaneous expressions of aberrant behavior by online groups. It is a mashup because it involves people of all types.


  • Domain names are mashed up: siliconvalleywatcher.com and I sometimes write mashedup sentences on SVW. Itsasecretcodethatonlyyoucanread. ;-)