[Sponsor Watch] Not just for blogs anymore, RSS is looking like the media technology of the near future
Leading RSS-istas converging on New York City in mid-May for Syndicate conference
I’m not sure how many leading lights there are around RSS but it’s not many. It’s early days yet but RSS is very likely going to be the next important application, rivaling email and the web. We definitely want to be in this conversation, and you will see us expanding our coverage to key emerging media technologies, including RSS.
We're also pleased to sign on as a media sponsor for the Syndicate conference, May 17-18 in New York. Produced by IDG, the conference is an indication of how far RSS has come in the past year.
Case in point: ING Groep, a global provider of information services, recently started using RSS to broadcast information to employees using KnowNow technology. ING found that spam filters make email an unreliable medium for corporate communication.
It certainly looks like the media sector is rapidly shifting towards dominance by technology-empowered media companies. RSS can enable new types of media business models, and it can even do IT data messaging. And so far, it’s the most secure communications channel available, being spam- and spoof-proof, or at least tough to spoof.
I’ll be moderating a panel at Syndicate on the topic of "Enterprise Syndication with RSS." On that panel are Ross Mayfield, who has been selling wikis for several years at SocialText; Michael Terner, CEO of KnowKnow (which is sponsoring the panel); David Schatsky from Jupiter Research; and Paul Kedrosky of UC San Diego.
I hope to see some of you there.
