By Tom Foremski for SiliconValleyWatcher

I wanted do a parody/homage on Hunter S. Thomson’s seminal book “Fear and Loathing in Las Vegas.” But, my co-driver Jochen Siegle from Der Spiegel, pulled out at the last minute.

The plan was to drive a convertible to Las Vegas for the National Association of Broadcasters show (world’s largest electronic media show!), where I was speaking Monday, as part of a panel of top media execs from Sony, Electronic Arts, CinemaNow, Disney Interactive, moderated by Cisco Systems’ head of M&A, Dan Scheinman.

I tried to get a replacement co-driver but it was too late. I resolved to drive anyway, it would be about 8 or 9 hours and I’d been hankering for a road trip for some time. I picked up a blue Mitsubishi Spyder from Fox Rentals, almost brand new, just 66 miles on it, and headed south. But I was late getting out of the house, I was finishing up a piece on the future of journalism, for Jennifer McClure at New Communications Forum until about midnight Saturday. Then I fell asleep on the couch and didn’t leave for Las Vegas until 5.30am Sunday.

I did find a co-driver along the way, and the day was pleasantly spent playing music loudly, and stopping at greasy spoons for snacks. Not much more to report than that. Blogo-journalism is clearly not quite so exciting as Hunter’s Gonzo-journalism :-)