by Tom Foremski for SiliconValleyWatcher

“You can only get it here” has long been the competitive mantra in the news media business. It now also applies in this Internet 2.0 enabled newrules world, as many different types of enterprises increasingly become a publisher/communicator.

In this Chinese Year of the Rooster (Blogger), that means being first to get up in the morning, and crowing about what it is that is original/unique. That's how you establish thought leadership, in your sector, market, …or on your street corner.

During the Internet 1.0 dotcom phase the question asked of businesses was: “What is your core competency?”

In this Internet 2.0 newrules phase, the next question is: “What is your core originality?”

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