Thanks Dan Gillmor for the mention of our first sponsor Tibco!
By Tom Foremski - February 25, 2005
Dan, that was no puffery about Tibco. I have genuine respect for the company and its people through my contacts with them over the past five years.
Also, you won't find any "puff" pieces on Tibco leading up to the sponsorship. And more importantly, there was no prior pitch at all. They came and asked the Watcher--the product pitched itself.
It doesn't get any sweeter than that!
BTW, the same goes for our second sponsor Infineon Systems, which starts on March 1st. And more on the way. There are only a couple of Founding Sponsor slots open in our orginal goal for six...
However, we have turned down advertisers. We are picky. We see ourselves more as guardians and gatekeepers to our community of readers.
Dan, please feel free to continue coverage of our sponsors as we announce them!
(Didn't they used to say there is no business model for blogging?)
cd1930
By Tom Foremski - February 25, 2005 | Permalink | Comment
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Comments (1)
Let's put this in context. At the financial news site, Motley Fool, all writers disclose at the end of their story whether or not they hold a position in the stocks their covering. On CNBC, the financial news channel, talking head guests disclose if they have positions and/or relationships with the companies they're discussing. All that transparency is good, and SVW's clear disclosure satisfies the same spirit.
How often do mainstream journalists disclose their own personal conflicts? The free lunches at Chez Panise, the gifts, their friendships with companies or their PR people, their prior consulting gigs for the companies they cover, the favors they owe to certain people.
The advantage of the better blogs like SVW is that they can combine the best of journalism with transparency, disclosure and opinion. And from there, readers can judge for themselves.
Posted: February 25, 2005 8:36 AM