Silicon Valley Watcher - Former FT journalist Tom Foremski reporting from the intersection of technology and media

Further tales of the crumbling print media business model...

Posted by Tom Foremski - January 6, 2005

by Tom Foremski for SiliconValleyWatcher.com

Oracle acquiring PeopleSoft, and Symantec acquiring Veritas is going to hurt a lot of publications, especially the business and trade press. That's because there are now two fewer large tech companies to spend marketing dollars.

These deals will do nothing to stem the acceleration in the decline of print tech advertising. Tech advertising in business newspapers and magazines used to be huge -- during the dotcom boom years it represented from 30 to 70 per cent of advertising revenues for many publishers. If the publishers of business newspaper and magazines think that tech print advertising is going to come back, that it's just a business cycle, deals such as the above should convince them that those revenues will not return. And that means there will be more job cuts...

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