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<title>News Analysis: Yahoo challenge to Google Adsense comes as click fraud threatens contextual pay per click advertising</title>
<link>http://www.siliconvalleywatcher.com/mt/archives/2005/03/yahoo_challenge_1.php</link>
<description>by Tom Foremski for SiliconValleyWatcher The coming launch by Yahoo of YPN—a competitor to Google Adsense, is a bid to break off a chunk of...</description>
<language>en-us</language>
<item>
<title>Yahoo vs. Google</title>
<link>http://www.projectsomewhere.com/10839,02,2-0-Yahoo%20vs.%20Google.html</link>
<description>Providing transparency and listening would have done a lot to dampen the effects of the upcoming Yahoo in page ads program.

I&apos;m looking forward to being able to pick and choose which ads I embed into these pages</description>
</item>
<item>
<title>Is Yahoo cool again?</title>
<link>http://www.rexblog.com/2005/03/09#a6113</link>
<description>Is Yahoo cool again? Is it just me? Like everyone in the early days of the past decade, I used Yahoo for everything -- the old centralized portal way.</description>
</item>
<item>
<title>Battle of the Contexual Ad Network Stars</title>
<link>http://searchviews.com/blog/searchviews/archive/0001/01/01/672.aspx</link>
</item>
<item>
<title>Battle of the Contexual Ad Network Stars</title>
<link>http://searchviews.com/blog/searchviews/archive/2005/03/08/672.aspx</link>
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