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January 20, 2005
Scoop! Google to Give AdWords API to Advertisers
In a move that shows how much Google is fully embracing their role as the biggest competition to conventional marketing efforts ever conceived, Google plans to give away their AdWords API to advertisers. This would allow advertisers to control variables such as times ads are served, IP addresses served to, price limits for target time slots, etc. They will not be offering the same advantage to publishers, i.e., those that use the AdSense campaign. Stay tuned . . .
January 20, 2005 08:54 PM
