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November 22, 2004
Silicon Valley Media Watch launching this week…we know how the sausage is made
We will be launching Silicon Valley Media Watch (www.SiliconValleyMediaWatch.com) on Tuesday. Don't think of it as a separate web site, think of it as a section of the umbrella brand Silicon Valley Watcher website. All the stories will still be fed through Silicon Valley Watcher. You can get to the Media Watch section directly by typing in the name, too.
Silicon Valley Media Watch will be where we report on the media landscape that surrounds Silicon Valley. We will show how the world looks at Silicon Valley and how Silicon Valley looks at itself. All very narcissistic, but also very compelling, we hope.
This is where we will feature original content, such as interviews with top media industry leaders and thinkers. The first interview will be my recent meeting with the BBC’s Chief Technology Officer and his views on the coming wave of media technology outsourcing.
We plan introduce some interesting editorial features such as watching the Silicon Valley Hack Pack—the top tier journalists covering Silicon Valley and the US technology business. You’ll be able to see at a glance what is being covered by the top business and newspaper publications. And you will see how the international press community covers Silicon Valley, how their coverage differs from that in the US, etc.
One slogan I really wanted to use was: “Silicon Valley Media Watch: We know how the sausage is made.” It doesn’t quite work. But, I think it does convey the value that we provide, we know how the media and PR worlds interact. We want to highlight great reporting, praise great journalism. And at the same time, educate our communities on how things are done, how stories become news stories, and how media and PR work together behind the scenes.
We will sometimes deconstruct a news story or a feature. Color code the various sections of a story to indicate what came from the press release, what part of the story is original content, what is background material, analysis, relationships between people quoted, etc.
We will also chronicle the impact that Silicon Valley technologies and companies are having on the global media sector.
Silicon Valley Media Watch will be edited by Doug Millison, who will be “chief watcher.” Doug is my former business partner. We used to run a high tech news agency called West Coast News, where we supplied leading newspapers and magazine publications around the world with editorial packages consisting of news, columns and features.
Doug has been involved in many media projects and has decades of experience in the media industry. He is also one of the best editors I have ever worked with.
dm0701
November 22, 2004 07:30 AM
