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November 03, 2004
Media Watch: Marketing lessons from the election
by Doug Millison for SiliconValleyWatcher.com
While half of US voters digest their disappointment in the results, a silver lining may be found from studying the election as a real-time seminar in online marketing techniques.
Writing before the results of yesterday's election, for publication today, Cory Treffiletti writes:
This election is a prime example of how a reaction was generated via multiple messages in multiple forms of media to effectively surround the audience and elicit a response. MoveOn.org and MeetUp.com probably drove more Americans to vote than any of the primary news networks.Jon Stewart probably reached more 18- to 34-year-old males than either of the candidates would have directly. Bruce Springsteen probably raised more awareness of some of the specific issues than any rock star has ever done in the past. If you examine these efforts uniquely, you miss the point that this was a well orchestrated marketing effort on behalf of the teams for both candidates.
Links:
The Election As An Example Of Marketing by Cory Treffiletti, MediaPost, 3 November 2004
Affiliate link:
OnlineJournalist.org, edited by Doug Millison: "on a need to know basis"
November 3, 2004 08:15 AM
