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November 04, 2004
Media Watch: Election streams auger well for online video
by Doug Millison for SiliconValleyWatcher.com
The Tube can't claim all of the live video action in the Presidential election and its aftermath. At-work viewers tuned into online video streams in large numbers, demonstrating an online advertising market of vast potential.
Tobi Elkin reports that MSNBC.com provided 82,000 individual streams at the beginning of John Kerry's concession speech yesterday morning and 81,000 streams for Bush's victory speech later in the day, observing that " this isn't the total number of streams, nor does it include people who will watch it later online."
MSNBC.com says it served a total of 250,000 streams on Election Day. Online video viewers also participated in the site's several blogs, MSNBC.com says.
The at-work-during-the-day online audience promises to be a profitable one for news sites and their sponsors.
Dean Wright, MSNBC.com editor-in-chief and vice president told Elkins that he views "the at-work audience as our primetime audience. For a lot of people, that's the only way they're going to be able to see [events] live in real-time."
Whether or not the at-work audience evaporates as bosses continue to use Big Brother techniques to monitor employee Internet usage and enforce work discipline is an unanswered question.
Links:
Election Streams by Tobi Elkin, MediaPost, 4 November 2004
Affiliate Link:
OnlineJournalist.org, edited by Doug Millison "on a need-to-know basis"
November 4, 2004 11:38 AM
