05:24 AM

Jupiter Research is up for sale with multiple bidders

by Tom Foremski for SiliconValleyWatcher

Forrester Research said that rival market research company Jupiter Research is up for sale and that competing bids had been submitted.

Brian Kardon, chief strategist and marketing officer at Forrester would not say if Forrester is taking part in the bidding and he said he did not know who was interested in Jupiter. He said Forrester had more than $130m in cash and if it were to make an acquisition it would use cash.

The sale of Jupiter would further consolidate the market research analyst community, which is down to a handful of companies dominated by Gartner, the largest.

Jupiter has carved out a strong brand associated with the Internet, and online marketing and advertising. Forrester says it has analysts in matching positions. However, Jupiter analysts seem to be more visible.