Headlines are no longer headlines, at least not in the classic newspaper sense. The tease and rarely please. Choire Sicha wrote a great piece about trends in headline writing (above): Take A Minute To Watch The New Way We Make Web Headlines Now - The Awl

 A newspaper headline might report "Pope Dead" but under the new rules of headline writing, it would be,

"You'll never believe which religious leader, followed by 1 billion people, has just shuffled off the mortal coil!"

(Hat tip Gabe Rivera.)