Things are very interesting in media and PR communications these days. Things are changing so fast and we are all learning so fast. The changes happening in our industries are unprecedented, we have no frame of reference except our old ways.

For much of my 25 years in Silicon Valley I've been reporting on innovation and what people have been doing in software, IT systems, chips, etc. These days, the innovation isn't so much in technology, but in media communications.

These days I spend a lot of time talking with reporters about the changes in media and PR. There is a tremendous amount of innovation happening in media communications: Twitter, Friendfeed, Facebook, etc, represent just a tip of an iceberg, a tip that barely existed a year ago, what will be there next year?

And that's what's great about all of this innovation in media communications, that we are in the midst of it, and that we get to help create the future. We get to make the mistakes, and we get to discover and create things that no one has ever done before. It's like making fresh footprints in the snow. It's not often that we get to do that.